Establishing a natural channel distribution network across Canada for our vendors brands..
On-going category review presentations of our vendors brands to our leading independent natural, grocery mass and convenience retailers including Whole Foods, Walmart, Loblaw, etc.
Scheduling meetings with our key natural and grocery retail accounts based in Montreal, Toronto, Calgary and Vancouver to ensure vendor authorized promotions are implemented including planning/budgeting yearly flyer ads, in-store promo programs with our independent store and grocery category buyers to ensure that our principals’ products are effectively merchandised .
Additionally setting up case-stacks, demos, product training and other trade support with our key independent retail accounts.
Maintaining close relations with our distributor and supermarket category managers to ensure our principals brands are top of mind.
As Canada is an English & French language country that requires dual language packaging/labeling, Integra provides the assistance for securing CFIA government compliance label reviews and French translations of our vendors brands.
Brand Management to assist in the strategic planning process and execution of our vendors products including assisting our brands in product development, SRP targets, packaging, consumer promotion, advertising and market research for the Canadian market.
Providing sales performance feedback for your brand through distribution report grids by retail account and sku as well as regular retailer store audits & photos.
Participation in the leading Canadian natural food shows including our CHFA East & West Trade Shows, Gluten Free Expo, Expo Manger Santé, EAT! Vancouver Food Festival and the Toronto Vegetarian Food Festival consumer shows.
Ensuring that our vendors are professionally represented in the growing and competitive Canadian market.
Staying current of new and emerging trends in related categories in the Canadian market.
And above all providing year to year sales and case volume increases!
Brand Building and Brand Specific Marketing
Guidance with Packaging Conversion
Developing the Most Effective Go-To Market Program for your Specific Brand and Company Goals