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Our people are dedicated, well connected and focused on making your brand a success. Our team is also passionate about natural products and enjoys working with vendors that possess our shared values.  


We understand your brand represents your promise to your customers. Your product & brand image represent an integral part of your company’s growth. Similarly, our Integra services are based on honesty & a strong work ethic 


You have a process that has carried your product this far. By integrating your process with ours, we together build a strategic plan and implement it to establish and grow your business in the Canadian Market. 

The Team

Mark Blumenthal

Founder / CEO

Seeing consumer food trends moving toward healthy natural options after 12 years in the Canadian mass-market food industry, Mark established Integra to search for and bring these brands to Canadian consumers. Our culture continues to focus on personal, vendor specific attention and while growing the brands we represent. 

Nichole Hastings 

Brand Manager 

Nichole has more than 20 years of industry experience to Integra that encompasses nearly every channel of the industry from a family owned and operated health food store; sales at a major U.S. distributor; marketing & broker support at a major industry manufacturer; NNFA Regional Director; and Citizens for Health industry & regulatory liaison. Nichole works closely with our Brands, distributors, retailers and outside reps. She also works with a team of translators and regulatory professionals to assist in preparing your products for market. 

Val Yandreski 

Sales Manager

Val brings to Integra over 20 years of Sales and Distribution experience in the natural products industry. With her experience and knowledge of the natural products industry she has developed many strong relationships with key retail accounts. With her attention to detail and integrity in her relationship with distributors and retailers Val is a key addition to our sales team. 

Pareen Hassanally 

Business Development Western Canada

Pareen started her journey owning and operating various businesses until she found her passion for food. An avid foodie and a marketing leader she successfully develops winning go to market strategies for new product launches and line extensions in the natural and organic food industry. With her financial experience, she has an eye on your bottom-line. 

Sylvain Marchand 

Key Account Manager Québec 

Sylvain brings over 15 years of experience in the Natural product trade to Integra along with his savvy sales and marketing skills. Having worked for various Quebec based natural distributors and leading retailers, Sylvain has built solid relations with key retail accounts in the Quebec natural Food channels. He works closely and diligently with vendor marketing and promo budgets with the goal of securing the best sales results in the territory. 

Steven Liberman 

Steven brings more than 20 years of advertising, marketing and business development experience including strategy, product marketing, product distribution and event promotion and sponsorship projects with major natural products brands. Steven’s cross-border experience assists in Integra’s US clients’ penetration of the Canadian market more efficiently. Steven is a recipient of the Foundation of Entrepreneurship Award (Canada) and is an MBA graduate from Michigan State University.