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Our team is dedicated and well-connected, with a deep-rooted understanding of the Canadian natural products market. Passionate about natural products and providing focused attention to your brand, they enjoy working with vendors who possess shared values.


We understand your brand represents your promise to your customers. Your product and brand image represent an integral part of your company’s growth. To that end, our priority is to nurture lasting partnerships to spur your brand's growth to its fullest potential.


You have a process that has carried your product this far. By integrating your process with ours, we together build a strategic plan and implement it to establish and grow your business in the Canadian Market.

The Team

Mark Blumenthal

Founder / CEO

Having first worked in the Canadian mass-market food industry, Mark recognized consumer trends (as well as his personal lifestyle) shifting towards healthier natural preferences. He went on to establish Integra, a natural and organic products brokerage whose mission is focused on accelerating and maximizing the natural channel retail presence of our Canadian and USA brands represented.

Steven Liberman 

Steven Liberman (recipient of the Foundation of Entrepreneurship Award (Canada) and an MBA graduate from Michigan State University) has extensive experience in advertising, marketing and business development (including strategy, product marketing, product distribution and event promotion and sponsorship projects with major natural brands).

Strategic Marketing & Cross-border Liaison

Val Yandreski 

Sales Manager

Val brings to Integra over 20 yrs of diverse Sales and Distribution experience in the natural products industry through which she has developed strong relationships with key retail accounts and numerous distributors throughout Canada. With Val’s marketing acumen she develops winning go-to strategies for growing your brand, developing the right marketing and promo budgets, securing the best sales results. Her integrity and attention to detail in day to day communications and activities with distributors, retailers and our brands makes Val an essential asset to our team.

Pareen Hassanally 

Western Canada Manager

Pareen began her journey in the finance sector, owning and operating various businesses until, as an avid “foodie”, she found her passion in the natural and organic food industry. With her savvy marketing expertise, she develops winning go-to strategies for growing our vendors' brands.  Put simply, Pareen has an eye on your bottom-line! 

Sylvain Marchand 

Québec Manager

Sylvain brings over 20 years of sales and marketing skills in the very distinctive Quebec market. Having held various sales and management positions with a Quebec based natural products distributor and as a senior category buyer for a leading retailer, Sylvain has built solid relations with major independent retail and grocery chain accounts and distributors throughout his tenure. He now partners closely with Integra, selling to and managing all Quebec accounts and developing vendor marketing and promo budgets with the goal of securing for our brands the best sales results in the territory. 

Murielle Alloun  

Integra Translator

Selling in the Canadian market requires CFIA compliant bilingual packaging and labeling. Murielle, has over 30 years of translation expertise with a creative marketing flair.  Being a Quebec native, Murielle has an intimate understanding of the language of the heart of French Canadian citizens and is very precise with her translations. She knows the right French words and phrases to accurately convey your carefully crafted product messaging. This is just as important to you as it is to French Canadians. Murielle is an essential part of our team.