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The Team

Mark Blumenthal

President 

Recognizing food trends were significantly changing with the emerging natural foods market poised for growth, Mark established Integra Sales and Marketing in 1992 after 12 years of experience in the Canadian mass-market food industry. As one of the original Natural Food Brokerages in Canada, his managerial style evolved Integra towards a corporate culture of providing personal, vendor specific attention and while evolving his expertise in growing the brands we represent. 

Nichole Hastings 

Brand Manager 

Nichole has more than 20 years of industry experience to Integra that encompasses nearly every channel of the industry from a family owned and operated health food store; sales at a major U.S. distributor; marketing & broker support at a major industry manufacturer; NNFA Regional Director; and Citizens for Health industry & regulatory liaison. Nichole works closely with our Brands, distributors, retailers and outside reps. She also works with a team of translators and regulatory professionals to assist in preparing your products for market. 

Sylvain Marchand 

Key Account Manager Québec 

Sylvain brings over 15 years of experience in the Natural product trade to Integra along with his savvy sales and marketing skills. Having worked for various Quebec based natural distributors and leading retailers, Sylvain has built solid relations with key retail accounts in the Quebec natural Food channels. He works closely and diligently with vendor marketing and promo budgets with the goal of securing the best sales results in the territory. 

Pareen Hassanally 

Business Development Western Canada 

Pareen started her journey owning and operating various businesses until she found her passion for food. An avid foodie and a marketing leader she successfully develops winning go to market strategies for new product launches and line extensions in the natural and organic food industry. With her financial experience, she has an eye on your bottom-line. 

Val Yandreski 

Key Account Manager Ontario 

Val brings to Integra over 20 yrs of Sales and Distribution experience in the natural products industry. With her experience and knowledge of the natural products industry she has developed many strong relationships with key retail accounts. With her attention to detail and integrity in her relationship with distributors and retailers Val is a key addition to our sales team. 

Steven Liberman 


Business Strategy Consultant 

Steven brings more than 20 years of advertising, marketing and business development experience including strategy, product marketing, product distribution and event promotion and sponsorship projects with major natural products brands. Steven’s cross-border experience assists in Integra’s US clients’ penetration of the Canadian market more efficiently. Steven is a recipient of the Foundation of Entrepreneurship Award (Canada) and is an MBA graduate from Michigan State University.